MGID Year in Review

Technology & Innovation Unleashed

Technology & Innovation Unleashed

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2024 was another wild ride for the ad industry! Google hit pause again on killing third-party cookies, giving advertisers more time to adapt. Meanwhile, new privacy laws and legal battles reshaped the industry. Despite all that, MGID didn’t just roll with the punches — we unveiled new innovations, improved our ad solutions and adapted to the shifting landscape. Now, let’s take a look at what’s been happening at MGID over the past year!

Table of contents

Intro
Key Highlights Most Popular Blog Posts Innovations for Advertisers Innovations for Publishers Success Stories Industry Events and Partnerships Trends for 2025 Looking Ahead

Intro

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What is this page and why are we here?

Hey there! Welcome to MGID's Year in Review page. This is where we will recap all the exciting things we've done this year — from major product launches to key milestones. Whether you're a publisher, advertiser or just curious about our journey, you'll find everything you need to know right here!

Key Highlights

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What were the main highlights for MGID this year?

It’s been an exciting year! Here’s a quick rundown of our top 5 highlights.

MGID+ launch

The all-in-one solution for publishers combines monetization, audience acquisition and engagement tools to help boost revenue, attract audiences and keep readers engaged — all in one place. (More on that later!)

AI-powered tools

These advanced tools not only create impactful ads quickly but also keep them performing at their best. Features like CTR Guard detect ad fatigue early, generate fresh alternatives and keep your campaigns delivering top results.

Granular reporting

A powerful in-depth analysis feature that centralizes all your campaign data, Granular Reporting tracks trends, refines strategies and optimizes results with daily tracking, regional insights and creative comparisons.

New conversion tracking method — Native Integration

Simplify your tracking process with seamless integration to platforms like Voluum. Link MGID campaigns effortlessly and focus on optimizing with accurate, real-time tracking in MGID Ads.

Selective bidding upgrade

Our upgraded bidding tool, now called Sources Optimization, brings full transparency into traffic sources. Easily track performance, adjust bids and manage sources to optimize your ad spend and boost ROI.

Most Popular Blog Posts

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Which were the most popular blog posts on the MGID website this year?

Our audience loved these posts the most:

MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers

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AI-Driven Performance Prediction Feature in MGID Ads

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GA4 vs. GA3 — Exploring the Evolution of Web Analytics

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Looking To Turbo-Charge Your Conversions? Use Prelanders

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Effective Strategies to Sell Ads Online

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Unleashing Creativity: Exploring MGID's Generative AI Features

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Innovations for Advertisers

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What innovations did MGID introduce for advertisers this year?

This year, we focused on giving advertisers the tools they need to succeed.

AI-Powered Ad Generation Tools to Optimize Creatives

Our AI tools are more than just creative generators. They predict performance, offer recommendations and help your campaigns perform better for longer.

Native Integration for Enhanced Conversion Tracking

At MGID, we’ve simplified conversion tracking to make campaign management more precise and efficient. With Native Integration, you can connect your MGID campaigns to third-party platforms effortlessly, right from the MGID Ads dashboard.

Granular Reporting for Better Campaign Insights

Our Granular Reporting feature provides a centralized hub for all your campaign data, enabling custom reports, multi-dimensional analysis and detailed insights.

Innovations for Publishers

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How did MGID help publishers this year?

We rolled out several new features for publishers to thrive in today’s market. The biggest of them all? MGID+!

MGID+: The New, All-in-One Monetization, Audience Acquisition and Audience Engagement Solution

Meet MGID+, the ultimate solution for premium publishers tackling today’s biggest challenges — from sustainable revenue to audience engagement. Designed as an all-in-one platform, MGID+ empowers publishers to thrive by combining advanced monetization tools, seamless audience acquisition strategies and cutting-edge engagement solutions.

Enhanced Reporting Tools to Optimize Ad Placements

Advanced Reporting is your gateway to smarter decision-making and revenue growth. Designed for publishers, this tool transforms data into actionable insights for better monetization and strategy optimization.

The Updated Simple JS Code

MGID's new Simple JS Code is here to revolutionize ad integration for publishers. It simplifies setup, reduces loading times and boosts technical efficiency — all with minimal effort on your end.

Analytics Solution by Marfeel

MGID's partnership with Marfeel introduces an Analytics Solution designed to transform the way publishers monitor performance. With real-time data and actionable insights, you can make smarter decisions, faster.

Success Stories

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Any success stories from publishers or advertisers using MGID?

Absolutely! We've helped many publishers grow this year. From small niche sites to major players, our solutions helped them reach bigger audiences and increase revenue. For advertisers, it’s been a great year, too! With our updated reporting tools and advanced AI ad optimization, some of our clients saw higher conversions using our native ad solutions.

Advertiser
Case
Study

Client Overview

BMW Group, the world’s leading premium car and motorcycle manufacturer, is renowned for its innovative financial and mobility services.

Challenge

BMW needed to generate awareness for its 100% Electric Cars while driving traffic and boosting page views during the competitive holiday season in December.

Solution

MGID deployed a 14-day ad campaign featuring a mix of static and dynamic creatives in a brand-safe environment across high-quality publishers. The strategy targeted men and women aged 25–65 in Malaysia, focusing on interests like luxury cars, business and travel.

Results

2.96M

impressions: Exceeded the target by 33%

508,278

unique users reached, with a frequency of 4.7

65%

of clicks driven by motion ads, highlighting their superior effectiveness

CTR of 0.5%+

among iOS Safari users in top regions: Selangor (0.59%), Johor (0.60%) and Perak (0.61%)

By partnering with MGID, BMW successfully amplified awareness of its electric cars, surpassing campaign expectations while maintaining premium audience engagement.

Publisher
Case
Study

Client Overview

Home.vn, a leading publisher under BKAV — Northern Vietnam’s top tech company — is a trusted name in the Vietnamese digital landscape. With BKAV’s reputation as the provider of Vietnam’s most popular antivirus software, capturing over 70% of the domestic market, home.vn upholds a high standard of technological innovation and user experience.

Challenge

Home.vn needed a solution to monetize its traffic effectively without compromising website speed or fill rate. The publisher sought an ad technology partner that could deliver exceptional widget loading speed, high fill rates and fast ad display times while maintaining a seamless user experience.

Solution

Home.vn adopted MGID’s updated Simple JS Code, a lightweight solution designed to enhance ad performance. The optimized code integrates seamlessly, ensuring lightning-fast load times and high fill rates without disrupting the user experience.

Results

99%

fill rate: Maximized monetization opportunities

0.5–0.7s

load speed: Set a benchmark for ad efficiency

By implementing MGID’s advanced technology, home.vn achieved exceptional monetization results while maintaining an outstanding user experience.

Industry Events and Partnerships

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Which events did MGID attend this year?

We had a blast at key industry events this year, including DMEXCO 2024, Affiliate World Budapest, Digiday Publishing Summit, Intersections, Affiliate World Asia and many more.

Here’s what our MGID team predicts will shape the advertising landscape in 2025.

The Rise of AI-Powered Personalization

AI is taking ad personalization to new heights. Gone are the days of static creatives that cater to broad segments. Ads are now tailored to individual users, reflecting their behaviors, preferences and contexts. This level of precision is driving engagement and cost-efficiency across the board.

Navigating the Dominance of Walled Gardens

Big tech companies are strengthening their hold over digital media, making it more difficult for publishers to reach their audiences. This dominance limits organic traffic from search and social platforms, creating a challenge for publishers. To stay competitive, publishers must focus on first-party data to build direct relationships with advertisers and reduce reliance on walled gardens.

First-Party Data Takes the Spotlight

As third-party cookies depreciate and privacy regulations rise, first-party data is more critical than ever. Collected directly from users through interactions with websites or platforms, it allows for personalized and compliant ad targeting. This shift ensures the delivery of relevant messages while respecting user privacy. For example, publishers can leverage browsing habits to deliver tailored ads, creating a more meaningful user experience and boosting ROI.

Cross-Device and Hybrid Targeting Advance

As technology evolves, the line between devices continues to blur, leading to more sophisticated hybrid targeting strategies. This creates a unified customer journey, where users may see an ad for a product on their TV, then receive follow-up offers or reminders on their smartphones. With the ability to reach consumers across various screens, we will see a more integrated and personalized experience in 2025.

Sustainability Meets Ad Tech

Sustainability is no longer just a buzzword — it’s a necessity. Publishers are embracing supply path optimization (SPO) to cut down on unnecessary intermediaries and reduce the environmental footprint of programmatic advertising. This trend aligns with growing consumer demand for environmentally responsible business practices, making it a win-win for all.

You don't have to navigate 2025 alone. At MGID, we have implemented solutions that help you embrace these trends and all that the new year has to offer. Read more about how MGID keeps you ahead of the curve here.

Looking Ahead

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What’s next for MGID?

At MGID, we’re just getting started! In 2025, we’re doubling down on innovation, focusing on improving user experience and rolling out more AI-driven solutions for both publishers and advertisers. Stay tuned because big things are coming!